Tuesday, March 8, 2011

Lovers Lane

Imagine you as a child, playing on the beach with your closest childhood friends, creating and building objects out of sand and driftwood, catching a few shore break waves, and simply enjoying the beauty of life. Fast forward 20 years; can you find yourself on the beach with those same childhood friends? Creating and building objects of organic design with inspiration and determination? Are you enjoying a life full of passion, for who you are and what you represent? Wouldn't it be amazing if you could, would, or even are? 

Lovers Lane: Cerno


Meet brilliant architect, Nick Sheridan, innovative engineer, Dan Wacholder, and marketing genius, Bret Englander. They are childhood friends from Laguna Beach, California, who turned a mutual love for art and design into an internationally renown furniture and lighting company named Cerno.

It all began one morning in December of 2008. Bret and Dan "woke up early and were eager to find some surf. Fortunately, the surf did not cooperate and (they) ended up just sitting on the beach and talking for hours; and (they) started talking about what (they) wanted to do next. (They) both had admired Nick's designs and creativity; and the three of (them) knew (they) wanted to work together. And it was honestly that simple. Dan and Bret said, "Lets do this." The three of (them) immediately started working nights and weekends; and by September 2009, (they) were all full time." 

Today, Cerno is at the forefront of industrial design and manufacturing, of high quality, energy efficient, modern, furniture and lighting. Nick, Dan, and Bret work closely together in perfect synergy; which is rooted by their lifelong friendship and underlining respect for one another. They are; "art resolved with science." 


cubo


cubo



alo


silva, with designer, Jesse Kamm shade. 


silva

All of Cerno's lighting designs use revolutionary LED bulbs, which are extremely energy efficient, non toxic, and environmentally conscious. Nick, Dan, and Bret are intent on creating objects of design with "focus, purpose, and accountability." They are inspired and influenced by the beach environment in which they live; and the foundation of their designs reflect this Love and appreciation. 

lentus

era

x-grow


Nick, Dan, and Bret are also committed to creating heirloom designs; pieces of furniture "that will last and that you want to keep forever." Cerno's intention is to "yield products that blend form and function into objects of purposeful and personal value." In other words, Cerno is quintessentially creating a vintage inspired collection using modern design. And I Love it! I Love the history, design, intention, and commitment of Cerno

I also Love and admire them as friends. They are amazing guys, who will welcome you with open arms, and instantly make you feel like a part of their family. They are distinguished and determined. They are the substance in a sift; and the resolution to the needs of a conscientious consumer. They are the definition of Cerno

They are also super busy getting ready for the design show circuit, but thankfully found the time to answer the Lovers Lane Questionnaire. (Well, Nick did.) 

1. Where do you find your daily inspiration? The quest to not let our product become compromised  - the materials, design intent/use, execution/craftsmanship/quality, the products form - all these things have to be right and none of them can be neglected.  

2. What is your most treasured item in your home? Split between my laptop and my bed. At least one, if not both, are in use while I am at home. 

3. What is your favorite comfort food? Pizza. Never had a really bad slice EVER

4. When did you realize that you were an artist? I received a bad grade on an assignment and I disagreed with the teacher. I realized that there is a tough but great truth about art - Arts' worth is decided by each individual viewing it.

5. Best advice you ever received? You have to get all the parts of the equation correct to stand a chance. 

6. Your best advice to an aspiring artist? Your pursuits must come from the heart; but at the same time don't compete with everyone else, differentiate yourself and your work. 

7. What is one thing people would not know about you? I really enjoy assembling our product. At the end of a somewhat tedious day, you can have a tangible accomplishment and a great feeling. (It certainly helps if you designed the product.)  

8. Are you a Lover of Vintage? The "style" we have going on is rooted in the art/design that was getting popular about 100 years ago. Yes, there is some good stuff in nearly all design movements, art periods, or fashion motifs; and some mesh better than others, for sure. 

9. Where can we find you next? (Blog Lovers get attached easily) The International Contemporary Furniture Fair, or ICFF, in New York city, in mid May; a premier design show where everyone in the design community flexes. It should be fun. 

10. What is your favorite thing to wear? Snap flannel shirt. My shop uniform that somehow stays relatively stain free while keeping me warm in our freezing shop. 













7 comments:

  1. LOVE, LOVE, LOVE this!! I'm so into the floating shelves/lighting. What a cool company...definitely going to check them out :) Thanks for sharing!!

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  2. What a great interview (although I would not recommend a visit to New Mexico if he'd like to stay enamored with pizza) and a terrific work environment! Their designs are absolutely stunning!

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  3. love this!! love seeing people i know take on their passions and succeed, so inspiring!!

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  4. Their designs are simply stunning. What a fortunate group of guys to do with what they love with people they love to be around.

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  5. Amazing! They are a talented team. I love the interview- fun yet revealing about their company. Successful artists always make me happy.

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  6. I just clicked on "My heart. My home." and I LOVE LOVE LOVE your frame wall. I've been wanting to make a frame wall in my room...bought all the frames and everything...and have just been too lazy! You're wall has re-inspired me to frame it up!!! Ps...I love your dinning room table too!

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