Wednesday, September 21, 2011

The Vintage Ice Cream Social

I have to admit that I have been feeling so bummed lately because I have not had the time I want or need to spend on my blog and my blogships. My "excuse" is that both my husband and I are currently unemployed and using this sacred time to follow our dreams and listen to our entrepreneurial hearts. While certainly scary at times, we have had to make a lot of tough decisions and sacrifices to help make our dreams come true. Overall, the process has been very enlightening. Every day we are incredibly grateful to be able to take these risks at just the right time in our lives; and we have no doubt, that over time, the rewards will make it all worth it. In the meantime, please know I miss writing my daily love notes to you and often think of you as my muses.

Lately, I have been putting aside my "to-do list" and helping my husband with is "honey do list." Mostly, I have been focusing on the branding and marketing of his new venture. I love branding and marketing because it allows me to be creative and continue to discover all of the wonderful images, ideas, and companies that are out there.

Just the other day, as I was sourcing inspiration for my new yoga company, I discovered an amazing gelato shop whose branding takes the cake! {Or should I say; takes the cone!}

Retro, playful, contemporary, and creative, Dri Dri is unlike any other gelato shop in the world! {why does london have to be so far away} Its' founder and owner, Adriano di Petrillo, whose nickname is the shops' namesake, takes traditional italian gelato making techniques, sources the freshest, all natural ingredients, and combines them on-site using gelato equipment from the 60's and 70's. And to top it all off, the marketing and branding is pure genius. {yes. his genius has been confirmed. he is a graduate of the harvard business school}

Organic milk from local, english farms, lemon from Sorrento, liquorice from Calabria, Comice pears and Granny Smith apples from France, handpicked mandarins from Spain, and Madagascan vanilla pods, are just a few of the all natural ingredients Dri Dri uses in each of its' delicious gelato flavors.

Open in three locations: The St Martins Lane Hotel, Chelsea Farmers Market, and Notting Hill.
Dri Dri is not to be missed, if you are in London! 
{or if you love new, amazing, crazy creative companies that inspire you to no end}



  1. I think it is wonderful that you are spending quality time together- and as you said that you are at the right place in time to be able to take risks- I think it is important to be grateful for the luxury of being able to take risks.

  2. This is so neat! Good luck in your dream =)

    - Sarah

  3. i think helping your husband is the most important thing, especially if you guys are chasing your dreams!

  4. This time must be equal parts scary and exciting, but I know the two of you have everything it takes to absolutely blow us all away! xoxox

  5. Such an interesting post.
    following each other :)?

  6. Very nice post, you really got the talent! I like the story.


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